Regarding its labels, OTB only provided details about the results of Diesel and Maison Margiela, which both posted revenue growth in 2024, suggesting that the group’s other labels may have lost ground. From the start of this year, Glenn Martens is in charge of style at both Diesel and Maison Margiela — he’s had a big impact at Diesel, and succeeds John Galliano at the Parisian luxury label. Last year, the two labels respectively posted revenue growth of 3.2% and 4.6% at constant exchange rates. Diesel has opened 16 new flagship stores, mainly in Asia, notably in Seoul, Hong Kong, Singapore and Tokyo Shibuya, and has also signed an agreement to develop its eyewear collections with EssilorLuxottica.
Jil Sander is in the midst of a major upheaval with the arrival of new CEO Serge Brunschwig, while rumours are rife about the possible departure of creative directors Lucie and Luke Meier. Jil Sander’s 2024 was marked by, among other things, the opening of a 1,000-square-metre flagship in Ginza-Tokyo, and by the launch of a high jewellery line. In January, the label “officially entered the fine perfumery segment” by introducing a first fragrance developed with its partner Coty.
Marni too signed a 20-year license agreement with Coty in 2024. As for Viktor & Rolf, which “continues to enjoy worldwide success in the luxury perfumery segment thanks to its long-standing licence deal with L’Oréal,” OTB has renewed for five years the collaboration contract with the label’s founders and designers, Viktor Horsting and Rolf Snoeren.
OTB, which is based in Breganze, Veneto, also owns Brave Kid, which specialises in childrenswear, and Staff International, a manufacturing and distribution company that manages the group’s luxury labels, as well as licensed brands like Dsquared2. Staff International relies on a network of more than 550 suppliers, 90% of which are located in Italy. In 2024, the company bought “a majority stake in Calzaturificio Stephen, a long-established, premium Italian producer of high-end shoes, already a supplier of the group,” concluded OTB.