Maison Goyard

  • Year Founded

    1792

  • Country

    France

  • Luxury Portfolio

    Leather Goods

  • Investment

    Direct

Go to brand
Voyage

Since 1792
excellence in leather

Goyard's aesthetics
blend heritage
with modernity,
creating pieces
that are both
classic and
contemporary

Established in 1853 by François Goyard in France, Maison Goyard is celebrated for its exceptional craftsmanship and timeless elegance. Initially specializing in custom-made trunks, the brand quickly gained prominence among aristocrats and the elite for its impeccable quality and innovative designs. With a legacy spanning over a century and a half, Goyard has maintained its reputation for exquisite craftsmanship and understated luxury, evolving to offer a range of leather goods, handbags, and accessories while staying true to its heritage of bespoke craftsmanship and artisanal techniques. Today, Maison Goyard continues to be revered as one of the most prestigious and exclusive luxury brands in the world, with its iconic hand-painted monogram canvas serving as a symbol of timeless sophistication and refinement.

Goyard is characterized by timeless elegance, meticulous craftsmanship, and understated luxury. The brand’s iconic hand-painted monogram canvas, featuring interlocking “G”s, is synonymous with sophistication and exclusivity. Goyard pieces exude a sense of heritage and craftsmanship, blending classic designs with modern sensibilities. The brand’s signature trunks, handbags, and accessories boast impeccable attention to detail and exquisite craftsmanship, often incorporating traditional techniques passed down through generations. While maintaining a sense of tradition, Goyard also embraces innovation, offering contemporary designs that appeal to a discerning clientele seeking both timeless elegance and modern functionality. Overall, Goyard’s aesthetic is effortlessly chic, understatedly luxurious, and eternally classic.

THE CONCEPT

Goyard's artisan
concept and vision
revolve around
its philosophy:
deep respect
for heritage and
artisanal techniques
passed down
through
generations

The brand’s artisans, often referred to as “malletiers,” undergo extensive training to master the intricate processes involved in creating Goyard’s iconic products. From hand-painting the signature monogram canvas to meticulously stitching leather trim, every aspect of production is executed with precision and care.

Goyard’s vision is rooted in authenticity and exclusivity, with a commitment to creating timeless pieces that transcend trends and seasons. By maintaining a focus on craftsmanship and quality rather than mass production, the brand ensures that each product is a work of art, imbued with the unique character and expertise of its artisans.

The Goyardine pattern is one of the most distinctive and iconic features of Maison Goyard. It is a signature luxurious coated canvas material that serves as the foundation for trunks, handbags, and accessories.

What sets the Goyardine pattern apart is its unique geometric motif, composed of interlocking chevron shapes. This intricate pattern is not only visually striking but also serves as a symbol of Maison Goyard’s heritage and craftsmanship. Each piece of Goyardine canvas is hand-painted by skilled artisans in the brand’s workshops, resulting in slight variations that add to the canvas’s allure and character.

Maison Goyard has a long-standing tradition of discretion and exclusivity. Despite being one of the oldest and most prestigious luxury brands in the world, Goyard has maintained a remarkably low profile throughout its history. Unlike other luxury fashion houses that heavily rely on marketing and advertising, Goyard has largely eschewed publicity, preferring to cultivate an air of mystery and exclusivity around its brand.

One intriguing example of Goyard’s discretion is its refusal to sell its products online or through third-party retailers. Instead, Goyard operates only a select number of boutiques worldwide, each carefully chosen to reflect the brand’s values of craftsmanship, elegance, and tradition. This limited distribution not only enhances the brand’s aura of exclusivity but also ensures that each customer receives personalized attention and service.

Modern fashion respecting a unique heritage

Goyard's commitment to discretion, exclusivity, and craftsmanship has contributed to its enduring appeal and iconic status in the world of luxury

INVESTMENT LOCATION

Europe

SECTOR

Leather Goods & Accessories

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